How Do Synonyms in Google Results Affect Your Rankings?

Google has explained a big change about how they manage search results by including synonyms in keywords which might be used in search keywords. How will this affect your website position in Google search results?

Why is it important that Google can deal with synonyms?
Google targets to show the finest results for your search. To achieve this it’s very important that Google’s algorithms can understand the search keywords which you may use in the search query. One important factor of recognizing the words is to understand synonyms.

These are words which can have the same meaning, Example: “home” and “house”. People who are searching for “home improvement” might also be interested in websites which contains the keyword “house improvement”
But the issue is that some words can have many meanings. For example, “case” could mean “box”, “container” or it can mean “instance”, “occurrence” or example.

Google’s measurements show that synonyms affect 70 percent of user searches across the more than 100 languages Google supports.

What has changed?

According to the posting in Google’s official blog, Google has improved the way that they detect synonyms. For example, the algorithm can now find 20 possible meanings of the search term “GM”. GM can mean General Motors, George Mason in [gm university], gamemaster in [gm screen star wars], Gangadhar Meher in [gm college], general manager in [NBA gm] and even gunners mate in [navy gm], etc.

Google also made a change to how the synonyms are displayed. The searched words and the synonyms are now displayed in bold in the search results. Web pages that contain only synonyms of the searched word can also be displayed in the search results.

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